Laurence Collins

Lead Partner HR Transformation & Workforce Analytics


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Laurence is the Partner responsible for People & Workforce Analytics and HR & Technology Advisory Practices in Deloitte, and is one of the global leaders of People Analytics. He has led the development and implementation of cognitive applications across critical people processes such as recruitment, workforce planning and HR operational excellence, and in 2016 he received the MCA Consultant of the Year for his work in the area of People Analytics.

Laurence has been developing and leading workforce analytics solutions for over 20 years, and he has continued to be at the forefront of workforce planning and analytics client delivery. He is currently leading a Deloitte global initiative examining how analytics will drive competitive success for clients in a world dominated by the open talent economy and the mass adoption of cognitive automation.

From predictive people insights start-up founder to Deloitte practice leader for the world’s number one workforce analytics advisory firm, Laurence’s work with clients has always involved the development of new capabilities to ensure that HR fully embraces being data-driven and consequently becoming a strategic partner to the business.

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